Instead of a speaker talking to attendees, without any \u201chands-on\u201d interaction, businesses may also offer workshops or classes.<\/p>\n
Imagine you are trying to grow business for a small yarn shop. You want to bring people into the shop to increase sales. You could bring in a guest speaker and offer a free class. Then, you can give students a limited-time discount to increase your sales.<\/p>\n
Perhaps you offer them a 20% discount if they buy the day of class, or 10% if they buy within that month. After attending the class where knitters can get excited about their new projects, they will be in a great mood for shopping! Plus, by offering them a free class, you have the opportunity to establish a relationship with your potential customers. You are also building brand loyalty, and making them comfortable in your store.<\/p>\n
A B2B marketing company could do something similar and offer a class with free training on its product or service. Alternatively, it could bring in a guest speaker to teach on a topic its users all care about, such as marketing metrics and analyzing campaign success.<\/p>\n
You may or may not choose to charge for a masterclass. Aside from covering the costs of any food, space, and other supplies, you may need to pay a speaking fee and travel costs for a top-notch speaker.<\/p>\n","protected":false},"excerpt":{"rendered":"
Instead of a speaker talking to attendees, without any \u201chands-on\u201d interaction, businesses may also offer workshops or classes. Imagine you are trying to grow business for a small yarn shop. You want to bring people into the shop to increase sales. You could bring in a guest speaker and offer a free class. Then, you
+ Read More<\/a><\/p>\n","protected":false},"featured_media":159,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[22],"product_tag":[],"class_list":{"0":"post-156","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-miscellaneous","8":"first","9":"instock","10":"virtual","11":"purchasable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/product\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/comments?post=156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=156"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=156"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/charmedfunctions.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}